An agency can leverage AI image creation tools to streamline the process of creating visual content for marketing and advertising campaigns. AI image creation tools use algorithms to analyze input data and generate images that are customized to meet specific criteria, such as image size, color palette, and subject matter.

One way an agency can use AI image creation tools is to create customized images for social media posts, ads, and other marketing materials. With AI, an agency can create a large number of variations of an image in a short period of time, allowing for rapid A/B testing and optimization.

Effective prompts are key to outputting consistent and high-quality images using AI. A prompt is essentially a set of instructions given to the AI model that guides it in generating an image that meets a certain set of criteria. The quality of the prompt determines the quality of the generated image.

Let's create an example where effective prompts are used by our creative agency to consistently output high-quality and engaging images using AI for their clients in the food and beverage industry, specifically consumer products and fast moving consumer goods (CPG). To generate these images, an agency needs to have a deep understanding of the AI model they are using and the parameters that it uses to create images. By using effective prompts, an agency can ensure that their AI-generated images align with their clients' brand guidelines and maintain consistency across all visual content produced.

Needs: high quaility | photo realistic | woman | consumer | shopping | grocery | food store

Note: We'll need to pick an ethnicity for consistency sake.

For example, let's say a CPG brand wants to create a series of images featuring a woman grocery shopping. The agency can use prompts to generate images with slight variations that maintain consistency in terms of the brand's visual style and message. By varying parameters such as the products the woman is holding or the background setting, the agency can create a series of images that are unique yet consistent in terms of overall style and composition.

It's important for the agency to have experience using AI for image generation and an understanding of the food and beverage industry to ensure that their AI-generated content resonates with the target audience. This can help create more engaging and personalized content that builds brand loyalty and drives conversions for the CPG brand.

This is our first round of images. We'll want more variety.

We've got a great start. We're going to use the Image - A3 as our selected base or seed sample for this scenario. There are common elements between all four images. For the second step, the progression of image generation is based on selecting a base/seed image that closely matches the target audience member and prompting with the right cues, variations to find the right set of images.

We prefer not to use the B images as they aren't representing the type of consumer we prefer. We will use the original base/seed image. The process is further refined as we prompt our AI system with the type of image, location, lighting, and other important variables. 

Out of the range of images, we like Image C4 and will use this as our new base/seed image moving forward.

Using image C4 as our base/seed image we like the results and will look to other scenarios that our preferred consumer will assume. 

Let's look at a different camera angle. We'll be moving out of the store and in front of our target location, still the grocery store. We are looking at different side angles of our subject. Notice the high-angle closeup, centered view.

We'd like to see a happier subject. Using specific prompts and continuing to use the same base/seed image we are able to adjust our subject for a more pleasant image.

Our camera angles are now applied as we move through other prompts.

Image consistency is achieved by moving through the generations with effective prompting. Camera angles, coloring, body positions, backgrounds, all are infinitely adjusted for the desired outcome.